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Website: https://www.stircoffeesupp.com
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Instagram: https://www.instagram.com/stir.coffee/
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Stir is an E-Commerce brand that aims to capitalize on rising health awareness by leveraging the functional beverage movement. Stir is a blend of natural ingredients, with a special focus on adaptogenic mushrooms, carefully crafted to complement coffee. By adding Stir to your morning coffee ritual, you can expect a boost in energy, enhanced focus, and a reduction in coffee jitters and anxiety.
Stir addresses a niche in the market that exists between popular brands such as Mud/Wtr and Ryze Superfoods. While Mud/Wtr offers an alternative to traditional coffee, and Ryze combines adaptogenic mushrooms and coffee into an instant powder, Stir caters to the coffee enthusiast who craves the benefits of adaptogens without compromising on the quality of their coffee. Stir accomplishes this by not changing the basic coffee taste and instead allowing each person to “Stir” the supplement into the coffee of their choosing.
I have always been interested in health and fitness but started researching adaptogens when my dad starting drinking Mud/Wtr. I thought the benefits were interesting but I did not want to give up coffee I just wanted these extra benefits on top. After doing some research I found there was no good supplement that could be added to the coffee I like in order to add these benefits without altering the taste of my coffee. At the same time I was enrolled in an entrepreneurship class at the University of Michigan and decided to pursue this idea as the project for the class.