Outline

Project Overview

Lux Picnics Ann Arbor is a service business based out of Ann Arbor, MI that sets up luxury pop-up picnic setups ranging from 2-12 people for events such as dates, anniversaries, birthdays, etc.

Background and Motivation

Joining the StartUM Entrepreneurship club/incubator at the University of Michigan, I had to come up with an idea to work on and pitch for the remainder of second semester freshman year.

As I scrambled to come up with an idea I came across a Youtube video of 2 teenage girls in Los Angeles that started a luxury picnic company that was exploding on social media. It seemed:

✅ simple

✅ unique

✅ inexpensive

✅ high margin

As I dug deeper into this trend I realized this type of luxury picnic setup was rapidly gaining popularity and demand. I also noticed that I had never seen a luxury picnic in Ann Arbor and most of the picnics I was seeing were in large (and warmer) cities such as Los Angeles, Bay Area, or Miami. I thought starting a similar company in Michigan where competition was rare since it can not be operated during the winter would be the perfect summer job. I then began formulating my initial idea for the project and pitch.